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AI transformation is usually measured in dashboards and adoption numbers. For Henkel, it's something bigger: a shift in how one of the world's most established consumer goods companies brings research, data, and decision-making closer together. Join Henkel's Nico Reichert and Stravito's Stefan Röse for a conversation on connecting data strategy, research governance, and next-generation marketing into a single vision.
A candid look at how one of the world's most established consumer goods companies is turning AI ambition into everyday practice.
This session goes beyond the what: it's the story of why Henkel set out on this journey, how it's showing up across teams today, and where it's headed next.
Exclusive session with Henkel & Stravito
No cost · Online
Nico is the Global Head of CMI Tools & Platforms at Henkel, where he drives the transformation of CMI capabilities, methods and technology, with a particular focus on AI. Since joining Henkel in 2018, he has led and contributed to global transformation initiatives across consumer and market intelligence, helping evolve how insights are generated, accessed and translated into business decisions. Today, he focuses on building the tools, capabilities and AI-enabled ways of working that enable CMI and marketing teams to make faster, more informed, consumer-led decisions.
Stefan is Director of Client Development at Stravito, an AI-powered insights intelligence platform. He has spent over 20 years in market research and insights technology, working with global brands like Nestlé, Danone and Procter & Gamble. Across roles at quantilope, NielsenIQ and Ipsos, he has always pushed the industry towards what's next, from research automation to agentic AI workflows today. He is a regular speaker at industry events across Europe, combining research expertise, deep client understanding and technology trends to derive where insights are heading.